online marketing services

We focus on our core strengths: search, analytics, and marketing planning.

Search marketing involves search engines, queries, and context. SEO (search engine optimization) focuses on optimizing websites for relevant search queries. In normal- speak, this just means that people should be able to find you by searching for words describing your services. SEO is the process by which we help them accomplish that.

SEM (search engine marketing) is about paid placement - the act of paying for your ads to be shown when people search for those same terms. Ads can also be shown in context of a website's content. You generally have more control over the search results. We are Google Adwords Certified Partners and have a lot of experience with Yahoo and MSN/Bing as well. See Google's disclosure statement.

Website analytics are the reporting backbone of your online business. It's important to understand what is happening, be able to interpret it, and act accordingly. We specialize in helping companies understand user behaviour through analytics data.

Finally, a marketing plan is the roadmap to your business's marketing actions. Coordinating your efforts by developing a comprehensive marketing plan is one of your most important exercises.